As previously stated, I am not in the industry but if broadband adoption is hovering around 70%, shouldn't a company target the 70% instead of getting the 30% on board? These people are clearly late-adopters and probably see no need for a switch. If they do see the need, the question now becomes cost.

In an industry where there is almost no brand loyalty, price is your only differentiation. You could argue that download speeds are an issue, but most people have never accessed information that fast so they have no idea what they are missing.

The bottom-line is can someone explain to me this marketing message? I don't get it.

1) The die-hard following of people that use this technology (most, like, me, admit they could not live without it) would be willing to pay more for the service to offset the cost. Almost like a kickback to thr networks because it has become ingrained in our daily lives.

2) A model based on cell phone minutes would come about where you pay for X amount of commercials to be fast-forwarded through per month.

Not that I am an expert, but it seems like the second might have some legs. Of course litigation wuld have to prompt it. I am open to any criticism. Fire away!

1)      Mail in the tax forms you get every quarter. Even if your company makes no revenue, you need to mail them in with zeros. Apparently my approach of throwing them away is incorrect.

2)      Figure out a way to centralize receipts. With Jon and I in two locations, we need to figure out how to have all the receipts in one centralized spot.

3)      Jon cannot do his taxes until all of our company tax information is processed. I kind of knew this already, but since we are both owners of the company we split all losses on our tax returns.

4)      Make money next year to not feel embarrassed.

Other than the use of the word “probe,” I really like the structure of the sales process. By the way, the word “probe” could be one of the worst words in the English language. Apple focuses on customer needs/problems and then presents a solution for those needs/problems. However, I think the most important part is the face that they emphasize listening which is a lost art.

On one of our older shows, I mentioned how critical personal health is. I get into the gym at least 3 times a week and though I do not look like the next Mr. Universe, I run about 2.5 miles a day and lift weights. It is something I have done since I was 16 and if I would have stuck with it religiously for the past 144 or so months, I would be one sweet piece of man-candy. However, I am like you and life consumes me sometimes. Holidays and my normal schedule interrupt my training schedule, but one fact remains—when I am working out I feel better and I work better.

So there is the problem for most of us and here are some simple solutions: 

1)      Buy an “ab ball.” I am not sure of the technical name, but these are found at your local gym for abdominal workouts. Buy one at a local Play It Again Sports for less than $15 and put it at your desk. For 10 minutes, do some crunches on the ball and in between sets answer your email.

2)      Always have some dumbbells around your desk. Nothing crazy. Maybe a 15, 20, and 25 pound dumbbell that you can do some arm workouts with. You can even use the ball to sit on and do a chest and shoulder workout. Again, answer emails and do your research in between sets. Tip: Buy dumbbells that allow you to add and reduce weight. It is a cheaper solution and takes up less space.

3)      You have to do cardio. Without cardio you are still a lump of fleshy mass. To many of us, jogging or walking for 30 minutes is too much at one time and let’s face it, you get bored. Break it up to either three 10 minute jogs or two 15 minute jogs a day. Try doing one when you wake up and one when you get home or, better yet, after dinner. This will keep your metabolism up throughout the day and will not consume you.

4)      Try and do these 4 times a week—that is it.